Salt & Spring is a free weekly coastal brief for Wakulla, Franklin, and Gulf counties. It gives local businesses a clean, trusted way to stay visible with readers who care about coastal life, community events, small businesses, working waterfronts, outdoor reminders, and the rhythm of Northwest Florida.
Most advertising disappears fast. A social post gets buried. A boosted ad gets skipped. Salt & Spring puts your business inside something readers are already invited to open each Thursday.
Salt & Spring showed strong early engagement in its first month. These numbers give sponsors a real opportunity to stay seen inside a publication that readers are already paying attention to.
Performance does not guarantee future results. Benchmarks vary by industry, audience, list quality, timing, and email type. Salt & Spring performance reflects first-month email results.
Book by July 31 and receive reduced pricing for your first three months.
Best for businesses that want steady weekly visibility with the strongest sponsor placement.
Own a natural part of the weekly coastal rhythm by appearing near a regular Salt & Spring section.
A clean, affordable way to introduce your business, event, or service to Salt & Spring readers.
The best-value entry package for businesses that want three months of steady visibility paid upfront.
Salt & Spring works best for businesses that are already part of the region’s daily rhythm or want to be seen by readers who care about it.
Real estate, insurance, contractors, home services, vacation-rental support, banks, and credit unions.
Restaurants, markets, boutiques, venues, event services, museums, festivals, and downtown businesses.
Marinas, guides, charters, outfitters, seafood businesses, conservation groups, and waterfront services.
Tell us a little about your business, where you serve, and which package you are interested in. We will help match your placement to the right part of Salt & Spring.
Email hello@saltandspring.com